"People are more comfortable sharing over video and now we have high-definition cameras in our pocket and apps that are free where we can instantly share the content."
The next hot mobile app category looks like video, and tech expert Mario Armstrong points to two competing for the early lead.
Socialcam has filters likeIinstagram's with no limit to a video's length.
"You can shoot video, change it to a filter that you really like, but then you can actually add music, you can add a soundtrack to it, and then you can even do some minor editing in it as well."
Viddy operates in the short term -- no more than 15-seconds. It lets users add effects and music and has the cachet of celebrity users like Justin Bieber and Mark Zuckerberg.
Animoto for iPhone lets users mix video and still photos with text and music to create slide shows on the go.
Even with all the filters and tricks available, i-film makers should keep the basics in mind.
"You still want to try to remember those very traditional approaches to shooting video -- good lighting, good sound, keep the camera steady. But you have all these cool editing features that make you look like a pro."
After all, you want to look good, since the point is sharing.